THE ULTIMATE STREET FOOTBALL EXPERIENCE
From world-class competition to immersive brand activations, USF’s live events blend sport, music, and culture in ways no other agency can. Whether you're looking to reach Gen Z audiences, launch product experiences, or showcase your brand on a global stage — our flagship events deliver.
The World's Biggest Freestyle Football Event – Powered by Ultimate Street Football & Trident Digital Media
This summer, the global street football community descends on London.
From August 25–30, Hackney Wick becomes the epicentre of freestyle football.
For the first time ever, the WFFA Super Ball — the world’s most prestigious freestyle football tournament — lands in the UK. Over 400 of the planet’s most electrifying athletes will battle it out in front of live crowds, digital audiences, and a global media spotlight.
This is more than a tournament. It’s a cultural moment.
WFFA SUPER BALL 2025: LONDON
Why It Matters
Super Ball 2025 isn’t just about competition — it’s about community, creativity, and culture. From the legends of the scene to the breakout stars of tomorrow, this event is a showcase of pure talent and raw street energy.
Backed by the World Freestyle Football Association and produced in partnership with Trident Digital Media — creators of some of YouTube’s most powerful entertainment brands — Super Ball will blend live sport, influencer content, and unforgettable brand experiences.
Super Ball 2025 will also mark a historic announcement: WFFA’s official Olympic bid for freestyle football in 2032. This is the moment freestyle steps onto the world stage — and brands who back it now will be remembered as early pioneers.
An Unmatched Brand Opportunity
With over 184 million digital followers, 5.6 billion video views, and an elite production team driving content distribution, this is an opportunity for brands to get involved in a high-energy, globally relevant space — with view guarantees, influencer reach, and creative sponsorship integration built in.
GET IN EARLY. STAY IN THE CULTURE.
Sponsorships and event activations are now open — reach out to explore packages.